What Makes a Video Commercial Stand Out in 2023?

In a world where attention spans are shorter than a TikTok dance, creating an engaging video commercial is like trying to find a needle in a haystack. Everyone is vying for the same eyeballs, so how do you make sure that your commercial doesn’t end up in the digital graveyard alongside the infamous "It’s Friday" song?

1. Get to the Point!

Remember when your teachers used to tell you to get to the point? Well, they were right! With the average human attention span being roughly 8 seconds (less than a goldfish, folks!), you need to hook your audience faster than a magician pulling a rabbit out of a hat. Start with a bang, showcase your product, and leave them wanting more.

2. Capture Emotion

Emotions are the secret ingredient that can turn a mundane video commercial into a viral sensation. Whether it’s humor, nostalgia, or even awe, tap into those feelings. The more you can get viewers to feel, the more likely they’ll remember your brand. Just think of the last emotionally-charged ad that made you cry or laugh! It sticks, right?

3. Keep It Quirky

Ever seen a talking avocado? No? Well, that’s probably because it hasn’t been created yet, but it sounds like something that would go viral, doesn’t it? Quirkiness grabs attention, especially on social media. Think outside the box! Use unique characters, unexpected scenarios, or even silly animations. Your video commercial should scream "Hey! Look at me!" in the most creative way possible.

4. Include a Call to Action

What’s the point of a fantastic video commercial if you don’t tell your audience what to do next? Do you want them to visit your website, download an app, or join a community? Make sure you give a clear call to action that’s easy to follow. You can even throw in a little urgency—like a limited-time offer—to give them that extra push.

5. Analyze and Optimize

Once your masterpiece is out in the world, don’t just sit back and sip your espresso. Dive into the analytics! Check how it’s performing, see who’s watching, and figure out what’s working. The beauty of digital marketing is that you can tweak and improve your video commercial over time.

Conclusion: Be Bold, Be Brilliant!

Creating a standout video commercial isn’t just about slapping a logo on a pretty video and calling it a day. It’s about tapping into creativity, emotions, and smart strategies to capture attention. So go ahead—be bold, be brilliant, and don’t forget to make that avocado talk.

Now that you know how to create a killer video commercial, why not put those skills to the test? Maybe you can create something so engaging that even your grandma shares it!

—Mia Carter, Blog Writer, antiland Team